I cringe when I talk to a business leader who thinks their fancy new sales or marketing automation tool is a substitute for a true strategic or operational foundation in sales capability.
“I just need more leads.” If you hear yourself saying this often, then I wrote this for you.
Almost every client we work with — including us — has fallen into some version of this sales trap. Sound familiar?
My business is changing dramatically because we found the right way to focus our process on consultative selling. You may find something valuable in our trial and error...
Stop “doing” for a minute and let’s think together about the kinds of clients we actually need to have. It might change our lives.
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